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Friday, July 3, 2009

"Ruta Ecologica" Beach clean up in Sian Ka'an, working with CONANP, Ford and Televisa Verde

Hi all,

What a day we had yesterday! After our morning chores on base (for the Pez Mayans) and a earlier than normal wake up (for the guys from the Mexico Regional Office) we all got to the Boca Paila Bridge ready to take part in the Ecological Route finale; a massive beach clean in the Reserve of Sian Ka'an - some of us where then taken to Pta Yu Yum and some stayed around the bridge to simultaneously clean these two areas.
Even though we carry out a weekly beach clean up in Pez Maya, it's always good to spread our love and energy in other clean ups. And this initiative by Ford, Televisa Verde and CONANP was well worth it.
The Ruta Ecologica is a tour of 10 of the most ecologically important areas/reserves of Mexico. As you all know, Mexico is one of the most biodiverse countries in Planet Earth, representing and estimate 12% of the world biodioversity (interesting fact is that if you combine the 5 megadiverse countries of the world - China, India, Colombia, Peru and Mexico - between 60-70% of the Earth's biodiversity can be observed!).
The aim of the route was to showcase this incredible biodiversity and to increase public awareness on the most pressing issues that the visited areas are facing. The route was also a way to show to the main public the new Ford Escape Hybrid (97% less emisions than a normal vehicle and 23km/l, which allows a 885 km with a full tank!)
After visiting Pico Orizaba, Sonora, Gulf of California or the Sea of Cortes, the route's final stop was out our home ground, Sian Ka'an, and since one of the main issues affecting this incredible reserve is the amount of rubbish washed daily to our shores, it was decided to organize a big beach clean up.
Local and national organizations and companies took part on this event, such as CONANP, Televisa Verde, Ford, CESIAK and our own Amigos de Sian Ka'an, and of course GVI. During the morning a total of 35 big bin bags we filled with all sorts of rubbish, from plastics, shoes, flip-flops, bottles, many dolls and even a fridge!
Televisa Verde filmed the event (as soon as we know when it will be broadcasted we will let you know) and interviewed several volunteers and staff members.
We hope this events increases everyone's awareness of the problems our ecosystems face and that we all realize that we can all help and do our bit to reduce the issue of solid waste disposal (remember the 3Rs - reduce, reuse and recycle!!)


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5 comments:

Olly said...

Niiiiiiiice. Interesting stats on the biodiversity too. Where did you get them from?

Daniel said...

I got the figures from CONABIO ( Comisión Nacional para el Conocimiento
y Uso de la Biodiversidad) who use data from the Millennium Ecosystem Assessment 2005.
However, biodiversity is such a buzz word these days that can be assessed in many ways, and there are other many classifications. The fact remains that Mexico is one of the top 5 countries in biological diversity, so any initiative like the one we are supporting is very necessary!! Thanks for following the blog

Anonymous said...

Question I have is where is the trash coming from?
Thanks
Michael

GVI mexico said...

A lot of it is brought by the sea from the southern marine currents, other part is left by people that visit the area and sadly leave their garbage. If you are more interested in trash figures we have published an annual report on this blog where you can see the type of garbage collected throughout the year. Also, there is a blog article comparing the clean up day figures worldwide and the figures in Pez maya in Sian Ka'an reserve. Glad you are reading the blog and are interested in it!

Primo said...

Hello everyone;

We are autoplus magazine, a special automotive editorial publishing, and we make the route, we drove the Escape. If uoy are interesting in more info, we have a web page http://www.jambitz.com/category/ruta-ecologica-cartech/
We made a special coverage and there is a plenty of photos.
you can follow us in twitter/autoplusmexico, facebook/revistaautoplus o send us an email if you need photos or more info autoplus@editorial.televisa.com.mx