"Ruta Ecologica" Beach clean up in Sian Ka'an, working with CONANP, Ford and Televisa Verde
Even though we carry out a weekly beach clean up in Pez Maya, it's always good to spread our love and energy in other clean ups. And this initiative by Ford, Televisa Verde and CONANP was well worth it.
The Ruta Ecologica is a tour of 10 of the most ecologically important areas/reserves of Mexico. As you all know, Mexico is one of the most biodiverse countries in Planet Earth, representing and estimate 12% of the world biodioversity (interesting fact is that if you combine the 5 megadiverse countries of the world - China, India, Colombia, Peru and Mexico - between 60-70% of the Earth's biodiversity can be ob
served!).The aim of the route was to showcase this incredible biodiversity and to increase
public awareness on the most pressing issues that the visited areas are facing. The route was also a way to show to the main public the new Ford Escape Hybrid (97% less emisions than a normal vehicle and 23km/l, which allows a 885 km with a full tank!)After visiting Pico Orizaba, Sonora, Gulf of California or the Sea of Cortes, the route's final stop was out our home ground, Sian Ka'an, and since one of the main issues affecting this incredible reserve is the amount of rubbish washed daily to our shores, it was decided to organize a big beach clean up.
Local a
nd national organizations and companies took part on this event, such as CONANP, Televisa Verde, Ford, CESIAK and our own Amigos de Sian Ka'an, and of course GVI. During the morning a total of 35 big bin bags we filled with all sorts of rubbish, from plastics, shoes, flip-flops, bottles, many dolls and even a fridge!Televisa Verde filmed the event (as soon as we know when it will be broadcasted we will let you know) and interviewed several volunteers and staff members.






















